Toetie Froetie — Branding & Web Design Toetie Froetie is a playful candy brand for which I developed a complete visual identity. The project focused on creating a fun, colourful, and recognisable brand that appeals to both children and adults. I designed the logo, visual identity, and webshop, translating the playful character of the brand into a cohesive digital experience. From the branding and visual elements to the website layout and user experience, every part was designed to create an engaging and memorable candy-shopping experience.